The E.J. Whitten Golf Day is one of Australian sport's most beloved charity events — a day that brings together the football community in support of a cause that continues to touch so many Australian families. This year, Prince Sports & Entertainment was proud to be on the ground at The Victoria Golf Club, supporting Rule Prostate Cancer with content strategy, on-the-day capture, and live social media coverage throughout the event.

GWS Giants midfielder Finn Callaghan has made history as Under Armour's first men's AFL athlete in Australia. The multi-year partnership will see Callaghan supported with performance gear and featured in brand campaigns and community initiatives — a signing that reflects both Under Armour's deepening commitment to the Australian market and Finn's emergence as one of the competition's most exciting young talents.

Luke Davies-Uniacke for Esquire Magazine Australia and TAG Heuer at SANCTUM

Robinson Smith, a rising star in Australian baseball, has signed a six-year professional contract with the Pittsburgh Pirates Major League Baseball (MLB) team.

The Sydney Sixers marked the milestone 10th season of the Weber WBBL with a collaboration that honoured the club's past and present stars. Partnering with renowned Australian artist Dominique Gauci of DG Designs, the Sixers unveiled custom art pieces celebrating ten beloved members from the past decade, including former players Lisa Sthalekar, Sara McGlashan, Marizanne Kapp, and Sarah Aley, current stars Alyssa Healy, Ashleigh Gardner, Erin Burns, and Lauren Cheatle, captain Ellyse Perry, and inaugural coach Ben Sawyer.

The Four'N Twenty Legends Game returned in August 2025 with a clear mission: to raise awareness and funds for prostate cancer research and patient care at the Australian Prostate Centre. Prince Sports & Entertainment supported the campaign across social platforms, developing a tailored content strategy, launching new social channels, and producing engaging content that brought the "Protecting Legends" message to life.

SANCTUM opened in late September as Melbourne’s newest members-only club,  combining events and experiences, members-only facilities and benefits, all in one membership.

Max Jorgensen was 20 years old, with the weight of a nation on his shoulders, when he scored the try that restarted Australian rugby’s heartbeat. Now, as the Wallabies rise from the ashes and a World Cup on home soil looms, he stands at the centre of a new golden era.