The Power oF
Athlete-Led
Storytelling.

Prince Sports & Entertainment is the premier PR and brand team in Australian sports.

The new era of athlete-creators means connecting with the right athletes is key to unlocking cultural impact, media attention, and long-term brand success.

We partner closely with athletes and agents, creating bespoke brand strategies and partnerships through comprehensive support, from PR and content to commercial opportunities and delivery.

Our relationships span every corner of sport, allowing us to deliver partnerships that resonate with audiences and deliver results that only athletes can drive.

If your brand is looking to connect with athletes and amplify its cultural relevance, or you’re an athlete looking to level-up your game, get in touch.

Our
Current Roster

  • Finn Callaghan

    AFL - GWS Giants

    With standout performances for the Giants, Finn Callaghan has become one of the league’s most talked-about players. His combination of talent and charisma has marked him as one of footy’s most promising future superstars.

    Connect: Instagram‍ ‍•‍ ‍Youtube‍

    Finn Callaghan of the GWS Giants, rising AFL star recognised for his athleticism and off-field marketability

  • Max Jorgensen

    Rugby Union – Wallabies & NSW Waratahs

    Max Jorgensen (Wallabies, NSW Waratahs) has established himself as one of Australian rugby’s brightest stars. Renowned for his speed, skill, and composure under pressure, Max represents a new generation bringing fresh energy and style, reigniting the nation's love for the game.

    Connect: Instagram‍‍

    Max Jorgensen, Wallabies and NSW Waratahs rugby union player, representing the next generation of Australian rugby talent

  • Joel Patfull

    AFL – Former Brisbane Lions & GWS Giants

    Two-time AFL Club Champion turned entrepreneur. Known for his consistency and leadership on the field, Joel now channels that same focus into building successful ventures off it: ELEFFECT, FELLE, and Lost Athletes.

    Connect: Instagram‍‍

    Joel Patfull, former AFL player turned entrepreneur, now leading ventures across sport and lifestyle branding

  • Robinson Smith

    MLB - Pittsburgh Pirates

    A Young Buc. Robinson Smith is a Pittsburgh Pirates prospect with major league potential. Smith is making his mark in Minor League Baseball as he climbs toward MLB stardom.

    Connect: Instagram

    Robinson Smith, Pittsburgh Pirates prospect in Minor League Baseball, known for his rising profile and MLB potential

Ready to make
a statement?

Let’s talk about how our tailored services can transform your brand—and keep it front-page news.

Get in touch