Four'N Twenty Legends Game Raises Over $1M for Prostate Cancer

The Four'N Twenty Legends Game returned in August 2025 with a clear mission: to raise awareness and funds for prostate cancer research and patient care at the Australian Prostate Centre. Prince Sports & Entertainment supported the campaign across social platforms, developing a tailored content strategy, launching new social channels, and producing engaging content that brought the "Protecting Legends" message to life. With one in five Australian men estimated to receive a prostate cancer diagnosis in their lifetime, the campaign needed to connect emotionally while driving tangible action.

The campaign delivered exceptional results across all platforms. Instagram generated 9.3 million total views and 192,700 interactions, with 77% of reach coming from non-followers during August. The top-performing post achieved 451,686 views with 91% reach from new audiences, demonstrating the content's ability to break through to people beyond the existing football community. The campaign gained over 33,000 new followers across platforms during a one month period.

Most importantly, the Legends Game raised over $1 million for prostate cancer research and patient care. Over 30,000 fans attended Marvel Stadium, while 2.3 million Aussies tuned in from home. The Four'N Twenty Legends Game demonstrated how purpose-driven content can drive meaningful outcomes. By combining nostalgia, sport, and a cause that touches so many Australian families, the campaign not only celebrated football's past greats but raised critical funds to protect the legends in our communities. Prince Sports & Entertainment was proud to support a campaign that delivered both reach and real-world impact for the Australian Prostate Centre.