Where
sports & culture
collide

Prince Sports & Entertainment is a female-founded, independent PR company built to work differently.

We partner closely with each client to deliver tailored, hands-on strategies — not one-size-fits-all agency solutions. Agile by design, we move quickly and think strategically to keep pace with sport, culture, and media.

Operating as an extension of your team, we offer senior-led thinking, flexibility, and bespoke solutions for modern PR, communications, and storytelling.

See our impact

Meet
our experts

Britt Prince

Founder & Director

Britt Prince is a seasoned professional with over 15 years of experience in public relations for sports and consumer brands and senior agency roles.

She has managed the public relations for some of the nation's top athletes and sports organisations, solidifying her reputation as one of the country’s leading publicists.

Before founding Prince Sports & Entertainment, Britt led the AFL’s national public relations team, overseeing the league’s communications strategy and implementation, including growth markets and products.

Britt has previously directed public relations and communications campaigns for Emirates ANZ, Subway ANZ, Major League Cricket USA, Tempur, and Cricket Australia, along with Olympic athletes and household names from the NRL and AFL.

Known for her innovative thinking and ability to navigate the ever-changing media landscape, Britt founded Prince Sports & Entertainment to purposefully connect fans and brands.

Connect with us: Instagram • LInkedIn

Georgia Sheehan

Digital Marketing & PR

Georgia Sheehan is an Australian diver and a creative powerhouse. She leverages her experience as an elite athlete with an innovative approach to media, marketing, and public relations, providing valuable insights into the world of sports and entertainment for clients.

Georgia channels the grit, resilience, and precision that define her athletic career into her professional endeavours. She holds a Bachelor of Creative Industries (Media Communications and Journalism), which she earned with distinction. She has established herself as a sought-after strategist in social media, copywriting, and brand storytelling.

Georgia is an accomplished Australian diver with notable achievements, including a gold medal in the synchronized 3m springboard event and a silver medal in the 1m springboard event at the 2018 Commonwealth Games.