Your Brand.  Your Story.  Fully Managed.

The modern athlete is more than just their performance on game day. A strong personal brand drives media attention, sponsorship deals, and long-term success. But managing PR, content, and commercial opportunities is time-consuming—that’s where we come in. 

Prince Sports & Entertainment is the premier PR and brand team in Australian sports. We work with elite talent and top decision-makers, delivering seamless, end-to-end support so you can focus on what matters—your game.

Our Current Roster

Reece Walsh

NRL - Brisbane Broncos
The most followed player of any Australian football code, Brisbane Broncos’ fullback Reece Walsh is known for his speed, playmaking ability, and charisma. A fan favourite, Walsh is redefining the game, on and off the field.

Let's Collaborate
Will Ashcroft

AFL - Brisbane Lions
The AFL’s youngest-ever Norm Smith Medalist, Brisbane Lions’ midfielder Will Ashcroft’s energy and precision have already made him one of the sport’s most exciting young stars.

Let's Collaborate
Joel Patfull

AFL – Former Brisbane Lions & GWS Giants
Two-time AFL Club Champion turned entrepreneur. Known for his consistency and leadership on the field, Joel now channels that same focus into building successful ventures off it: ELEFFECT, FELLE, and Lost Athletes.

Let's Collaborate
Finn Callaghan

AFL - GWS Giants
With standout performances for the Giants, Finn Callaghan has become one of the league’s most talked-about players. His combination of talent and charisma has marked him as one of footy’s most promising future superstars.

Let's Collaborate
Josh Battle

AFL – St Kilda
Hawthorn’s ultimate utility player and a proud family man, Josh Battle is a versatile competitor on the field and devoted girl dad off it. Josh has built a reputation as a team-first player with an exceptional understanding of the game. His ability to impact games in any position makes him indispensable to his team.

Let's Collaborate
Harry McKay

AFL - Carlton
A Coleman Medal-winning forward for Carlton, Harry McKay is a dominant aerial presence with pinpoint accuracy. He is one of the AFL’s most reliable and feared forwards. Off the field, he's also known as one-half of the award-winning Ben and Harry Podcast, where his candid insights have earned a loyal following.

Let's Collaborate